The Scandinavian high street retailer has announced that it is collaborating with high-end Italian power house, Versace on a line that will debut in stores in November.
What a treat it will be for fashionistas to go to H&M and pick up some affordable Versace fashion. During my tenure with Versace, I remember my impression of the brand with the medusa head, the loud and colourful prints on oh so tight dresses with intricate details. But as the brand progresses, the loud and the flamboyant is still there, but then, the collection each season oozes femininity and glamour, all thanks to Donatella, who took over the reign of operating the company after her brother Gianni was brutally murdered in 1997.
In an interview with TIME magazine, Donatella discussed how she keeps Gianni’s spirit alive through Versace. “When Gianni started, fashion was about being safe, being sophisticated. The word glamour didn’t exist. Gianni invented glamour. It meant women not being afraid to embrace femininity and sensuality. I make sure glamour stays,” she said. With a true understanding of how the feminine body curves and moves, she has certainly made her brother’s legacy proud.
According to Margareta van den Bosch, creative adviser of H&M, “Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant—everything Versace stands for. Indeed.
Donatella Versace says the collaboration will feature styles based on some of Gianni Versace's signature looks. "I'm going to use iconic Versace pieces of iconic Versace moments," Donatella Versace says in the announcement. “Of course there are going to be prints, and of course there is going to be leather, and of course there are going to be studs—but they're going to be gold and they're going to be glamorous and exciting. Rock and roll." And in case you want a little preview of what to expect, Donatella wore one of the dresses -a form-fitting leather dress accented with gold and silver studs-- to her recent menswear show in Milan. I love the cream coloured shift with gold accented studs. But you need to be quite tall and slim to pull it off, no? Perhaps the gold studded jacket (which goes with everything!) or the impossibly high shoes?
Are you excited about this new designer collaboration? Oh, there’s also a Pre-Spring collection in the works for next January. Perhaps Donatella was swayed by the overwhelming success of Lanvin for H&M this year, where the collection sold out within hours.
Donatella Versace says the collaboration will feature styles based on some of Gianni Versace's signature looks. "I'm going to use iconic Versace pieces of iconic Versace moments," Donatella Versace says in the announcement. “Of course there are going to be prints, and of course there is going to be leather, and of course there are going to be studs—but they're going to be gold and they're going to be glamorous and exciting. Rock and roll." And in case you want a little preview of what to expect, Donatella wore one of the dresses -a form-fitting leather dress accented with gold and silver studs-- to her recent menswear show in Milan. I love the cream coloured shift with gold accented studs. But you need to be quite tall and slim to pull it off, no? Perhaps the gold studded jacket (which goes with everything!) or the impossibly high shoes?
Are you excited about this new designer collaboration? Oh, there’s also a Pre-Spring collection in the works for next January. Perhaps Donatella was swayed by the overwhelming success of Lanvin for H&M this year, where the collection sold out within hours.
